The Village Guide to: Field Journalists & Video Updates
- Tyler Jacobson
- Jan 31
- 2 min read
Updated: Feb 7
How Field Journalists & Video Updates Transform Donor Engagement
Today’s donors expect more than just a thank-you email. They want to see the direct impact of their contributions, hear real stories from the field, and feel connected to the cause they support. That’s where field journalists and video updates come in. These tools provide a powerful way to engage donors, build trust, and create a lasting emotional connection between supporters and the work being done on the ground.
What Are Field Journalists & Video Updates?
In traditional fundraising, organizations often struggle to keep donors engaged beyond the initial donation. Field journalists and video updates change that by providing authentic, real-time insights into the impact of donor contributions.
Field Journalists:
These are individuals—staff members or trained storytellers who also—who document the progress of projects in the field. They capture compelling stories, interview beneficiaries, and provide firsthand reports that showcase the transformation happening because of donor support.
Projects:
Short, engaging videos filmed on-site that highlight key milestones, success stories, and ongoing needs. These updates can feature direct testimonials from beneficiaries, progress on specific projects, or glimpses into daily operations.
By leveraging field journalists and video updates, nonprofits can create a steady stream of engaging content that keeps donors connected to their impact.
Why This Approach Works
Strengthens Donor Trust
Seeing and hearing real stories from the field reassures donors that their contributions are making a tangible difference.
Increases Retention & Repeat Giving
Regular updates keep donors engaged, making them more likely to give again.
Encourages Social Sharing
Compelling video updates are easy to share, helping nonprofits reach a wider audience and attract new supporters.
Improves Storytelling & Transparency
Instead of static reports, organizations can showcase progress in an immersive and emotional way.
How Village Makes it Easy
Village simplifies the process of capturing and sharing field updates, ensuring nonprofits can maximize donor engagement with minimal effort.
Upload and share unlimited video updates directly on your project pages
Provide real-time insights from the field to keep donors informed
Create a seamless, engaging donor experience that encourages ongoing support
Download the Full Guide
Want to learn how to integrate field journalists and video updates into your nonprofit’s engagement strategy? Download our full guide for step-by-step insights!